Definitions For Goji

Noun

{{en-noun, goji}} A fruit in the genus lycium, especially in commercial products where it is promoted as a superfruit. : Synonym: goji berry, wolfberry

Usage notes

The UK Food Standards Agency notes: ‘[It has been] suggested that the name "goji" was originally applied only to the species Lycium chinense and should not be used for Lycium barbarum, L. barbarum. However, it appears that "goji" is widely understood in the UK to refer to the latter species {{...}}.

Etymology

Marketing coinage, likely an altered pronunciation of {{der, en, cmn, 枸杞, tr=gǒuqǐ}}. The earliest known usage in print was in a 1996 publication. {{cite-book, year=1998, title=Nature's First Law: The Raw-food Diet, author=Stephen Arlin, author2=Fouad Dini, author3=David Wolfe, isbn=0965353303, publisher=Maul Brothers Publishing, url=http://books.google.com/books?id=USQvtP6lKLQC&q=goji+berries&dq=goji+berries&lr=&as_drrb_is=b&as_minm_is=1&as_miny_is=1932&as_maxm_is=12&as_maxy_is=2000&as_brr=0&as_pt=ALLTYPES&pgis=1}} The first usage in the LexisNexis database is a 2002 newspaper article.{{cite-journal, author=John Griffin, date=August 21, 2002, title=Uncooked food trend raises hopes, casts doubts, journal=San Antonio Express-News, page=1F}} Wider usage began in 2003 and 2004. {{R:GNV, goji, startyear=1950}}