Definitions For Pinkwashing

Verb

{{infl of, en, pinkwash, , ing-form}}

Noun

PINKWASHING (uncountable) (LGBT) The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior. The practice of a company using support of breast cancer-related charities to promote itself and its products or services. The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.

Quotations

{{seemoreCites, en}}

Translations

Hebrew: פינקוושינג, m Hebrew: פינקוושינג, m

Etymology

pink + wash + homosexuality and lgbt culture. the breast cancer-related sense refers to the {{w/">ing. the lgbt-related sense derives from the fact that the colour pink is often associated with homosexuality and lgbt culture. the breast cancer-related sense refers to the {{w + pink ribbon}}, an international symbol of breast cancer awareness.

Related terms

greenwashing purplewashing rainbow washing redwashing