COMPANY NAME and BetterUp are an a mission to ADJECTIVE PERFORMANCE AND/OR RETENTION . By focusing on our TALENT CHALLENGE we will be able to impact 's BUSINESS OUTCOME and overall BUSINESS STRATEGY. We estimate that by doing so, this will translate to BUSINESS METRIC and our ability to ADJECTIVE PERFORMANCE AND/OR RETENTION . In order to ensure success, we will measure CUSTOMER BUSINESS METRIC and the following BetterUp WHOLE PERSON MODEL METRICS because increasing these areas will increase our ability to ADJECTIVE PERFORMANCE AND/OR RETENTION .