In 2012, Raf FUNNY NICKNAME Simons began working as the creative director for Dior. The fashion industry is full of PLURAL NOUN who are under a lot of pressure and tend to do drugs like NOUN. Creative directors are forced to balance their own creativity with commercial success. Imagine if you wanted to design a NOUN but your ADJECTIVE boss said you had to create PLURAL NOUN. Wouldn't you spend $600 a night on ADJECTIVE cocaine like former Givenchy creative director Alexander McQueen did? Simons incorporated his own ADJECTIVE experiences into his designs and demonstrated the use of the ADJECTIVE dual process theory by VERB ENDING IN ING both instinctual and analytical ideas, system 1 and system 2 respectively. Simons' minimalist designs contrast with NICKNAME Galliano's ADJECTIVE and extravagant pieces. Pharrell is a NOUN who has also pushed standards in both music and fashion. Exploring new ADJECTIVE sounds and PLURAL NOUN, and becoming the ADJECTIVE creative director for Louis Vuitton.